Title: If a marketer focuses on customer retention rather than just customer acquisition, customer lifetime ... Post by: tyeoi on Mar 1, 2018 If a marketer focuses on customer retention rather than just customer acquisition, customer lifetime value can be increased.
a. True b. False Indicate whether the statement is true or false Question 2 The mission of the National Association of Advertising (NAA) is to improve and strengthen the ad agency business, to advocate advertising, to influence public policy, to resist advertising-related legislation that it regards as unwise or unfair, and to work with government regulators to achieve desirable social and civic goals. a. True b. False Indicate whether the statement is true or false Question 3 Customer lifetime value refers to all product category purchases that an individual will make during his or her lifetime. a. True b. False Indicate whether the statement is true or false Question 4 One criticism of advertising is that it creates and perpetuates stereotypes. a. True b. False Indicate whether the statement is true or false Question 5 Customer lifetime value is the net present value of the profit that a company stands to realize on the average new customer during a given number of years. a. True b. False Indicate whether the statement is true or false Question 6 Growing evidence indicates that much human behavior is not under conscious control. a. True b. False Indicate whether the statement is true or false Question 7 From a database perspective, each present or prospective customer is viewed as not just an address but rather as a long-term asset. a. True b. False Indicate whether the statement is true or false Question 8 Over 60 percent of advertising is found to be deceptive. a. True b. False Indicate whether the statement is true or false Question 9 An up-to-date database provides firms with a number of assets, including the ability to calculate the lifetime value of a product. a. True b. False Indicate whether the statement is true or false Question 10 The FDA regulates the brewing and liquor industries. a. True b. False Indicate whether the statement is true or false Title: If a marketer focuses on customer retention rather than just customer acquisition, customer lifetime ... Post by: murad1987 on Mar 1, 2018 Content hidden
Title: If a marketer focuses on customer retention rather than just customer acquisition, customer lifetime ... Post by: tyeoi on Mar 1, 2018 Helps a lot <3 Now I'm ready for my quiz
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