Biology Forums - Study Force

________ line is the private-label branding strategy where a known designer develops a line exclusively for the retailer.
 a. Brand
 b. Product
 c. Store
 d. Company
 e. Designer

Question 2

A series of interviews with key managers, sales people, wholesalers, and retailers in an attempt to explore the problems that are occurring in a business are called a(n):
 a. situation analysis.
 b. case study.
 c. research proposal.
 d. interrogative technique.

Question 3

Today, most private labels are inexpensive, low quality knockoffs of popular items whose low costs enable retailers to increase their gross margins.
 
 Indicate whether the statement is true or false

Question 4

Which of the following is the first step in the problem-definition process?
 a. Identifying key problems.
 b. Choosing the unit of analysis.
 c. Writing the research objectives.
 d. Identifying key symptoms of the problem.

Question 5

Private-label branding may be ________ branding, when a retailer develops its own brand name and contracts with a manufacturer to produce the product with the retailer's brand.
 a. strategic
 b. product
 c. store
 d. occasional
 e. window

Question 6

When a company's actual sales dollars are ten percent less that what was projected, we say that a ________ has occurred.
 a. debriefing
 b. problem
 c. confidentiality
 d. random error

Question 7

Following are the ways by which retailer stores are categorized, except:
 a. where it is located.
 b. if it sells private label products.
 c. by annual sales volume.
 d. by NAICS code.
 e. by number of outlets.

Question 8

The difference between what is and what we hoped would happen is called a:
 a. decision statement.
 b. research proposal.
 c. problem.
 d. debriefing.

Question 9

1 Retailing is actually the last step in a supply chain that may stretch from either Europe or Asia to your hometown discount store.
 
 Indicate whether the statement is true or false

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