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The steps involved in translating a decision statement into specific research objectives is called:
a. debriefing.
b. problem definition.
c. situation analysis.
d. a research proposal.

Question 2

All of these factors influence confidence except:
a. set size.
b. insensitivity to base rates.
c. calibration.
d. the pseudodiagnosticity effect.
e. insensitivity of missing information.

Question 3

A written statement of the questions that a research user wants to answer is called a:
a. decision statement.
b. constant.
c. managerial action standard.
d. dummy table.

Question 4

The decision aid involving the construction of a key list of inputs for a decision, importance weights for each input, and subjective ratings of each input for each decision alternative is known as:
a. an actuarial model.
b. a subjective linear model.
c. an objective linear model.
d. a fault tree.
e. a convergence model.

Question 5

When a phone interviewer pretends to be asking questions about political candidates in a neutral fashion, but then shifts to questions that have a bias against one particular candidate, this is an example of a:
a. pull poll.
b. debriefing.
c. right to privacy.
d. push poll.

Question 6

Events that have occurred frequently in the past are likely to occur again in the future is an example of:
a. base rate.
b. validity.
c. the planning fallacy.
d. redundancy.
e. cognitive closure.

Question 7

When a company pretends that it has not yet made a decision about which marketing research company to hire to do a project, when, in fact, it is just going through the motions so that it can obtain three bids from suppliers, this is an example of:
a. relativism.
b. pseudo-research.
c. operationalism.
d. debriefing.

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Other Fields Homework Help Marketing Topic started by: handa on Mar 1, 2018