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Title: If zip code segmentation was to be used a marketer would be wise to determine household demographics ... Post by: ttardalo on Mar 1, 2018 If zip code segmentation was to be used a marketer would be wise to determine household demographics and psychographics in the database mapping
a. True b. False Question 2 Paying the suppliers anytime beyond the agreed terms of payment will help foster a good buyer-seller relationship. Indicate whether the statement is true or false Question 3 Computer technology is the key factor in the growth of the use of demographic and psychographic data analysis and its extensive application in strategic marketing planning. a. True b. False Question 4 Low cost country sourcing is now a commonplace strategy for shrinking bottom line labor and material costs in most consumer product industries. Indicate whether the statement is true or false Question 5 Clickstream analysis is a study of consumer response data detailing the content and advertising banners that consumers click on during the online navigation process. a. True b. False Question 6 A minority business supplier is a business that is run or partially owned by an individual classified as a minority by the U.S. government. Indicate whether the statement is true or false Title: If zip code segmentation was to be used a marketer would be wise to determine household demographics ... Post by: Raudhatul i on Mar 1, 2018 Content hidden
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