Biology Forums - Study Force

Executing an IBP campaign is like performing as a symphony orchestramany individuals are simultaneously
  making unique contributions to create a final piece.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Advocacy advertising involves promoting the benefits of a specific brand.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

One of John Sweeney's suggestions about creativity in ad agencies is that bad work is more a matter of talent than
  structure.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

There are three broad types of corporate advertisingprofessional, peer-to-peer, and word-of-mouth.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

In agencies, people in research departments are often put in the tough position of having to judge creative work.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Corporate advertising is not always targeted at the consumer.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

In the world of advertising, science is never allowed to judge art.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

The objectives of corporate advertising include boosting employee morale and attracting new employees.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

Account executives are the liaison between the agency and the client.
 a. True
  b. False
 Indicate whether the statement is true or false

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