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Title: The first element to appear in an advertising plan is the , and the last element is the . Post by: drewsy20 on Mar 1, 2018 The first element to appear in an advertising plan is the , and the last element is the .
a. executive summary; execution b. introduction; evaluation c. history; strategy d. overview; competitor analysis Question 2 The concept of marketing is interactive because the marketer attempts to develop an ongoing dialogue with the customer based on the idea that one contact will lead to another, and the message is continually refined. a. mass b. direct c. social media d. partnership Question 3 Which of the following is a part of the situational analysis component of an advertising plan? a. Executive summary b. Time frame c. Historical context d. Copy Strategy Question 4 Direct marketing is defined as an interactive system that uses one or more advertising media to: a. develop a one-time communication with customers. b. push a product through the distribution channel. c. sustain a brand image. d. get a measurable response or transaction at any location. Question 5 Apple used a wide array of options to create interest and communicate the value proposition for its brands like the iPad and iPhone. Which of the following would NOT be included in Apple's advertising plan? a. Billboard ads b. Manufacturing schedule c. Product placement d. Promotional events Question 6 Customer relationship management, or CRM, involves cultivating long-term relationships with customers. a. True b. False Indicate whether the statement is true or false Question 7 An agency's crucial role is to translate the current market and marketing status of a firm and its advertising objectives into advertising strategy and, ultimately, finished advertisements and IBP materials. a. True b. False Indicate whether the statement is true or false Title: The first element to appear in an advertising plan is the , and the last element is the . Post by: ecolleenm on Mar 1, 2018 Content hidden
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