Title: There two types of personal selling are order taking and creative selling. (True or false?) Post by: lizfloyd1 on Mar 1, 2018 There two types of personal selling are order taking and creative selling.
a. True b. False Indicate whether the statement is true or false Question 2 The many forms of brand promotion that will supplement the advertising effort do not need to be spelled out in the ad plan, since this would add too much length and detail. a. True b. False Indicate whether the statement is true or false Question 3 Failure to get the consumer dialogue right in the personal selling part of the direct marketing process can be easily rectified by accelerating and stressing on the other direct marketing efforts of a business. a. True b. False Indicate whether the statement is true or false Question 4 There are two elements to the execution of an advertising plan: determining the copy strategy and devising a media plan. a. True b. False Indicate whether the statement is true or false Question 5 Products that are higher priced, complicated to use, or require demonstration are heavily dependent on personal selling in order to close the deal. a. True b. False Indicate whether the statement is true or false Question 6 Intentions and expectations for advertising are embodied in the process of setting objectives. a. True b. False Indicate whether the statement is true or false Question 7 The job of a marcom manager is to provide technical assistance by ensuring that the IT department is functioning efficiently. a. True b. False Indicate whether the statement is true or false Question 8 Every precaution should be taken to avoid having to radically alter a budget after it is submitted. a. True b. False Indicate whether the statement is true or false Question 9 The development of a marketing database commonly leads to interdepartmental rivalries and can create major conflicts between a company and its advertising agency. a. True b. False Indicate whether the statement is true or false Question 10 The method of budget setting that focuses on the relationship between spending and advertising objectives is the margin-analysis approach. a. True b. False Indicate whether the statement is true or false Title: There two types of personal selling are order taking and creative selling. (True or false?) Post by: itsmatt on Mar 1, 2018 Content hidden
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