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Title: Infomercials that use celebrity testimonials have a definite advantage over those featuring ordinary ... Post by: luckydon4 on Mar 1, 2018 Infomercials that use celebrity testimonials have a definite advantage over those featuring ordinary people, though this adds significantly to overall cost.
a. True b. False Indicate whether the statement is true or false Question 2 Share of voice is most often used when launching new products. a. True b. False Indicate whether the statement is true or false Question 3 Perhaps the least controversial tool deployed recently by direct marketers has been the unsolicited email message, also called bulk email. a. True b. False Indicate whether the statement is true or false Question 4 Share of voice, or share of market, is a method that bases an ad budget on whatever significant competitors are spending. a. True b. False Indicate whether the statement is true or false Question 5 If a company is looking for the lowest cost-per-contact, it should choose telemarketing. a. True b. False Indicate whether the statement is true or false Question 6 A percentage-of-sales approach to budgeting is easy to understand and implement. a. True b. False Indicate whether the statement is true or false Question 7 Direct mail is probably the direct marketer's most invasive tool, and as such must be used with discretion so as not to alienate customers. a. True b. False Indicate whether the statement is true or false Question 8 When an ad agency is asked to recommend a budget to the client, it is usually the account executive who handles this. a. True b. False Indicate whether the statement is true or false Title: Infomercials that use celebrity testimonials have a definite advantage over those featuring ordinary ... Post by: lululemon19 on Mar 1, 2018 FALSE TRUE FALSE TRUE FALSE TRUE FALSE TRUE Title: Infomercials that use celebrity testimonials have a definite advantage over those featuring ordinary ... Post by: luckydon4 on Mar 1, 2018 Such a godsend, you helped me and my friend big time
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