|
Title: Which of the following is a form of coupon that encourages an immediate purchase response; it is ... Post by: playmaker on Mar 1, 2018 Which of the following is a form of coupon that encourages an immediate purchase response; it is usually pasted on top of the package?
a. bounce-back coupon c. top-off coupon b. instant coupon d. None of the above. Question 2 All of the following are sales promotion tools and techniques except a. coupons c. premiums b. sampling d. All of the above are sales promotion tools. Question 3 _____ promotion is a marketing communications tool specifically designed to provide consumers with some incentive inducing an immediate response, possibly in the form of purchase. a. Marketing c. Direct b. Sales d. None of the above. Question 4 In the context of the affective strategy, which of the following elements is the most prevalent form of direct-marketing communication? a. direct mail c. direct selling b. telemarketing d. direct-response advertising Question 5 All of the following are direct marketing elements for the affective strategy except a. direct mail c. direct selling b. catalogs d. All of the above apply. Question 6 Advertising that constantly updates descriptions and explanations of a product line or any information that helps to keep customers loyal is referred to as which of the following? a. interactive advertising c. consumer focus advertising b. intraactive advertising d. loyalty programs Question 7 Which of the following strategies suggests that simply inducing trial through coupons or free samples can generate subsequent purchase more readily than product information? a. informative c. habit formation b. affective d. self-satisfaction Question 8 The ______ product decision requires minimal involvement or thought, tending to result from habitual buying. a. informative c. habit formation b. affective d. self-satisfaction Question 9 Which of the following is a form of public relations program designed to build and strengthen a positive attitude toward the firm at large and all its products? a. press conference c. public forum b. event sponsorship d. None of the above. Title: Which of the following is a form of coupon that encourages an immediate purchase response; it is ... Post by: Themanishere on Mar 1, 2018 Content hidden
|