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Title: Which of the following is not a positioning technique? Post by: destiny_remy on Mar 1, 2018 Which of the following is not a positioning technique?
a. product attribute c. customer benefits b. intangible factor d. All of the above are positioning techniques. Question 2 An attribute is a single characteristic or fundamental feature of an object, person, situation, or issue. Indicate whether the statement is true or false Question 3 Positioning along a price facet of the market is which of the following? a. placing focus c. product focus b. pricing focus d. promotional focus Question 4 Interval scales are considered continuous when five or more categories are used. Indicate whether the statement is true or false Question 5 Which of the following is positioning the brand by associating the brand with an image dealing with a specific product characteristic such as product quality? a. product focus c. placing focus b. product differentiation d. None of the above. Question 6 Continuous measures are those assigning values anywhere along some scale range in a place that corresponds to the intensity of some concept. Indicate whether the statement is true or false Question 7 Promoting a specific facet of the product is which of the following? a. product focus c. price focus b. product differentiation d. None of the above Title: Which of the following is not a positioning technique? Post by: jenten17 on Mar 1, 2018 Content hidden
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