Biology Forums - Study Force

_____ represent(s) the documented history of a particular person, group, organization, or event.
 a. Case studies
  b. Phenomenology
  c. netnography
  d. Attribution theory

Question 2

When response alternatives are listed for a multiple-response question, the _______________ alternative has a greater chance of being chosen.
 a. first c. center
  b. last d. penultimate

Question 3

When Arbitron has its own staff verify the accuracy of radio-station call letters (e.g. KMOX) to ensure that they are possible radio call letters in the geographical area of the respondent, this is an example of _____.
 a. external editing
  b. in-house editing
  c. in-house coding
  d. external coding

Question 4

Which of the following marketing communications strategies guides the manager to induce purchase and focuses on creating positive feelings for the brand?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 5

Making a profit is the key to successful marketing.
 
 Indicate whether the statement is true or false

Question 6

What is the distinguishing characteristic of grounded theory?
 a. Culture is analyzed by participant-observation in which the researcher becomes grounded in the culture over a long period of time.
  b. It relies on analysis of texts in which a person tells a story about him- or herself.
  c. The interplay among respondents allows them to piggyback off of each other's ideas.
  d. It does not begin with a theory but instead extracts one from whatever emerges from an area of inquiry.

Question 7

When a list of numbers (such as prices or how many times per week a respondent visits a store) is given for the alternatives in a multiple-response question, there is a high probably that position bias will occur. In this case, the bias would be
 a. toward the lowest numbers
  b. toward the central position
  c. toward the highest numbers
  d. toward the first number in the series
  e. toward the last number in the series

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