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Title: Which of the following means that the decision maker has all information needed to make an optimal ... Post by: loverfly on Mar 2, 2018 Which of the following means that the decision maker has all information needed to make an optimal decision?
a. certainty b. ambiguity c. concomitant variation d. non-spurious association Question 2 Which of the following is not a component of MDSS? a. standardized data inputs and outputs d. statistical analyses b. database management e. modeling c. display formats Question 3 An introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual is called a(n) _____ statement. Fill in the blank(s) with correct word Question 4 Tracking studies is used in which step of the Moore and Thorson IMC model? a. identifying the market c. allocating resources b. segmenting the market d. evaluating program effectiveness Question 5 The relationships among stakeholders that determine and control the strategic direction and performance of an organization are called _____. a. investor relations b. corporate governance c. ownership risk d. functional lubrication Question 6 _____ is the process of developing and deciding among alternative ways of resolving a problem or choosing from among alternative opportunities. a. Business b. Business research c. Decision making d. Verification Question 7 The proliferation of scanner data has caused significant changes in how marketing research is conducted. These changes include all of the following except a. greater emphasis by marketers on consumer attitudes and awareness b. a large number of trained professionals who can analyze and interpret the data c. significantly better data in volume/share tracking, promotion tracking, and consumer purchases d. availability of timely data Question 8 A question that is written in such a way that it arouses strong emotion in the respondent is called a(n) _____ question. Fill in the blank(s) with correct word Title: Which of the following means that the decision maker has all information needed to make an optimal ... Post by: jane.eagar on Mar 2, 2018 A A The MDSS system is a computer-based, interactive system used by managers to aid in decision-making. A good MDSS should allow for user-friendly interaction and should be flexible, so that the manager can sort, average, total, or otherwise manipulate the data to look at them from a unique perspective, revealing both expected and unsuspected relationships. counterbiasing D The last step of the Moore and Thorson Model is evaluating program effectiveness, which requires tracking studies to be employed to monitor brand awareness, consumer attitude, and so on for each of the segments targeted. B C B The wide use of scanner data created a shortage of trained professionals. loaded |