Biology Forums - Study Force

Prime-time network ratings and newspaper circulation numbers have been sliding since the
 a. 1970s c. 1990s
  b. 1980s d. 2000s

Question 2

Which of the following is NOT a method of controlling imports?
 a. Confiscation
  b. Quota systems
  c. Voluntary restraint agreements
  d. Tariffs

Question 3

When a researcher varies price levels and examines the impact on sales, he is conducting an experiment.
 
 Indicate whether the statement is true or false

Question 4

Systematic error refers to
 a. a constant bias in the measurement process
  b. error due to sampling
  c. random non-sampling error
  d. inadvertent errors in coding and editing of data

Question 5

Which of the following are common ways of displaying questions on a computer screen?
 a. drop-down box
  b. check boxes
  c. open-ended boxes
  d. all of these choices

Question 6

Which of the following is not an accurate statement regarding new media viewing habits?
 a. to keep up with the crowd c. taking to a group of one
  b. age of special interests d. niche brand

Question 7

As required by government mandate, anyone wishing to export a product from the United States needs a(n) _____.
 a. extended collective license
  b. quasi-contract
  c. voluntary export restraint agreement
  d. export license

Question 8

Effective descriptive research is marked by a clear statement of the
 a. decision problem c. detailed information needs
  b. specific research objectives d. all of the above

Answer to #1

A
Since the 1970s, the country has atomized into countless market segments defined in terms of demographics and psychographics.

Answer to #2

A

Answer to #3

T

Answer to #4

A
Systematic error incorrectly influences decisions in one direction due to a constant bias in the measurement process.

Answer to #5

D

Answer to #6

A
The new media viewing habit incorporates aspirations to stand out from the crowd.

Answer to #7

D

Answer to #8

D
Effective descriptive research includes a clear statement of the decision problem, specific research problems, and detailed information needs.