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Title: Consumers can form simple beliefs based on _____ for an endorsement. Post by: jhgfdsa on Mar 2, 2018 Consumers can form simple beliefs based on _____ for an endorsement.
A) discredits B) judgments C) heuristics D) attributions E) arguments Question 2 In the planning of international promotional campaigns, objectives set at the global level are more specific and set measurable targets for individual markets. Indicate whether the statement is true or false Question 3 The _____ is typically considered a _____ for the buying firm. a. purchasing manager/buyer..general agent b. sales representative..general agent c. purchasing manager/buyer..special agent d. All of the above. e. None of the above. Question 4 Which of the following statements regarding packaging is true? a. The type of transportation used affects packaging costs. b. Packaging does not affect warehouse costs. c. Packaging does not increase inventory carrying costs. d. Packaging does not affect the efficiencies of the logistics system. e. Distinctive packaging improves customer sales. Question 5 Webb-Pomerene associations engage in which the following tasks? a. Consumer research for retailers in the home market. b. Representing the company at trade shows. c. Screening and selecting international distributors for different manufacturers in the home country. d. Webb-Pomerene associations provide none of the above activities. Question 6 Steve watches an ad for a brand of soda that portrays people surfing and having a party on a beach. Steve now associates the soda with fun and exciting people. In the context of consumer attitudes, Steve's behavior is an example of _____. A) a heuristic demand B) a feedback cue C) a simple inference D) long-term cognition E) an affective cue Question 7 The planning of international promotional campaigns has only global objectives. Indicate whether the statement is true or false Question 8 A/An _____ is a person or entity who has been authorized to act on behalf of some other person or entity. a. principal b. manager c. agent d. employee e. sales representative Question 9 Packaging costs are typically __________ for airfreight than for truck freight. a. higher b. lower c. about the same d. much higher e. a little higher Title: Consumers can form simple beliefs based on _____ for an endorsement. Post by: sarahdmarie on Mar 2, 2018 Content hidden
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