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Other Fields Homework Help Marketing Topic started by: AllisonHope3 on Mar 2, 2018



Title: The major strategic emphasis for channel managers to make possible changes to the channel structure ...
Post by: AllisonHope3 on Mar 2, 2018
The major strategic emphasis for channel managers to make possible changes to the channel structure or to select different types of intermediaries occurs in the _______ product life cycle stage.
 a. introduction
  b. growth
  c. maturity
  d. decline
  e. stagnation

Question 2

Which stage of the international product life cycle is usually the longest stage?
 a. Introduction c. Maturity
  b. Growth d. Decline

Question 3

Joshua likes ice cream and routinely eats it for dessert after dinner. The schema for ice cream includes associations that reflect its consumption occasions. In the context of the associations in schemas, which of the following dimensions is depicted in this scenario?
 A) Uniqueness
  B) Favorability
  C) Perception
  D) Recognition
  E) Salience

Question 4

The ____ of service customers is largely determined by the behavior of the employees they contact.
 a. service consistency
  b. quality perception
  c. customer involvement
  d. service capacity

Question 5

If suppliers are not forthcoming with labor and material cost data, cost models can be developed to improve the buyer's negotiating position using material/labor ratios available from industry databases.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

During the __________ stage of the product life cycle, manufacturers must be especially mindful of channel member actions with respect to competitive products.
 a. introductory
  b. growth
  c. maturity
  d. decline
  e. All stages of the PLC equally.


Title: The major strategic emphasis for channel managers to make possible changes to the channel structure ...
Post by: khwill on Mar 2, 2018
Answer to #1

C

Answer to #2

C
That maturity stage is usually the longest stage of the PLC. Laundry detergent is a good example of a product that has been in the mature stage for decades. This may be found in The Maturity Stage section (10-1c).

Answer to #3

B

Answer to #4

B

Answer to #5

TRUE

Answer to #6

B


Title: The major strategic emphasis for channel managers to make possible changes to the channel structure ...
Post by: AllisonHope3 on Mar 2, 2018
Wow! Thanks you for this correct set of answers, wasn't expecting it...


Title: The major strategic emphasis for channel managers to make possible changes to the channel structure ...
Post by: khwill on Mar 2, 2018
My pleasure!