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Title: Which of the following is a disadvantage of the product portfolio approach? Post by: Disney6 on Mar 2, 2018 Which of the following is a disadvantage of the product portfolio approach?
a. A global view of the competitive structure b. International competitive behavior follows different rules compared to the domestic market. c. A guide for the formulation of marketing objectives for specific markets. d. A convenient visual communication goal. Question 2 According to Cialdini, _____ is a principle which states that we work well and are more agreeable with people we like or who are like us. a. leverage b. liking c. authority d. reciprocation e. consistency Question 3 Wal-Mart stays in touch with Procter & Gamble by all of the following except: a. Daily meetings between managers of both companies. b. By having Procter & Gamble executives on-site at Wal-Mart's headquarters. c. Through frequent communications about new products. d. EDI. e. Emphasizing close working relationships. Question 4 Manufacturing moves to developing countries in the growth stage of the IPLC. Indicate whether the statement is true or false Question 5 In the context of touch as a marketing stimulus, which of the following is a tactic to increase sales? A) Offering coupons B) Offering scratch-and-sniff ads C) Offering trial sizes D) Conducting contests E) Giving promotional deals Question 6 The groupings of products managed and marketed as a unit are known as: a. product mixes. b. product markets. c. product lines. d. product positionings. Question 7 According to Cialdini, _____ is a principle which states that we look to the behavior of others to determine what is desirable, appropriate, and correct. a. social proof b. liking c. consistency d. scarcity e. authority Question 8 Which of the following is not an issue that needs to be addressed in e-alliances? a. Trust among alliance members b. Structure of the alliance c. Protecting each firm's interests d. Developing commitment among alliance members e. Gathering information about alliance members' operations Title: Which of the following is a disadvantage of the product portfolio approach? Post by: ztmarshall on Mar 2, 2018 B b A F Manufacturing moves to developing countries in the maturity stage to save on labor costs. The decreased sales growth of the maturity stage puts cost pressure on the firm. This may be found in The Maturity Stage section (10-1c). C C a E Title: Which of the following is a disadvantage of the product portfolio approach? Post by: Disney6 on Mar 2, 2018 Thank you, thank you, thank you!
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