Biology Forums - Study Force

In social-media marketing, ________ are enthusiastic fans of your company and its products.
 
  A) mega-users
  B) champions
  C) viral voices
  D) repeat customers
  E) social media savvy

Ques. 2

________ are the particular advantages that readers will realize from the features of a product.
 
  A) Benefits
  B) Optimizations
  C) Utilization points
  D) Selling points
  E) Marketing strategies

Ques. 3

Unlike more traditional promotional messages, those written for social media
 
  A) are less interactive.
  B) enable companies to engage in conversations about their products and services.
  C) allow for less transparency and openness with customers.
  D) save money by allowing companies to rely on the news media to distribute important messages.
  E) are more persuasive.

Ques. 4

________ take(s) potential customers through the purchasing process without asking for an immediate purchase decision.
 
  A) Marketing messages
  B) Sales messages
  C) Mission statements
  D) Business previews
  E) The AIDA plan

Ques. 5

Conventional marketing or sales messages begin with an effort to gain the audience's
 
  A) attention.
  B) money.
  C) interest.
  D) cooperation.
  E) order.

Ques. 6

________ are the most common form of content marketing in the mobile arena.
 
  A) Blog posts
  B) Search-engine results
  C) Downloadable coupons
  D) Mobile-optimized videos
  E) Websites

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