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Title: The desire phase of a conventional marketing or sales message should : Post by: jm08123 on Mar 10, 2018 The desire phase of a conventional marketing or sales message should
A) cut through the clutter to get your audience's attention. B) build interest in the product or service that the message is promoting. C) expand on your explanation of how the product or service will benefit them. D) include a persuasive call to action. E) include a starting fact or statistic. Ques. 2 According to your textbook, ________ are the most attractive features of a product. A) desirable benefits B) specialties C) points of access D) selling points E) price points Ques. 3 In marketing and sales messages, the best way to handle potential objections is to A) avoid mentioning them. B) identify them up front and try to address as many as you can. C) explain why the objections aren't really important. D) suggest that anyone who has them simply needs to do more research. E) imply the objections stems from ignorance. Ques. 4 If price is one of your strong selling points, you should A) mention special offers, such as volume discounts, before actually stating the price. B) decrease the perception that the price is high. C) break the total price into smaller units. D) give the price a place of prominence in the message. E) not overemphasize it, since you might need to use this advantage later. Title: The desire phase of a conventional marketing or sales message should : Post by: Ghaida on Mar 10, 2018 Answer: C Explanation: C) Once you've given the audience some information to start building their interest, the next step is to boost their desire for the product or service by expanding on your explanation of how it will benefit them. Answer: D Explanation: D) A selling point is an attractive feature of a product that appeals to customers. A selling point of an iPad is how easy the device is to use. Answer: B Explanation: B) If you wait for the audience to discover problems they are likely to hold those problems against you. If you anticipate objections ahead of time the audience is more likely to accept the flaws and move on. Answer: D Explanation: D) Any strong selling point should always be featured prominently in a message. If price is what you think your audience is interested in, it should be featured in a prime location in your message. Title: The desire phase of a conventional marketing or sales message should : Post by: jm08123 on Mar 10, 2018 Thank you Jesus, my teacher is bad at explaining
Title: The desire phase of a conventional marketing or sales message should : Post by: Ghaida on Mar 10, 2018 Praise the LORD ha ha No worries
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