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Title: A manager hears the part of a message that supports his agenda, but doesn't seem to notice evidence ... Post by: adt916 on Mar 10, 2018 A manager hears the part of a message that supports his agenda, but doesn't seem to notice evidence that contradicts his point of view. The manager is engaging in
A) discrimination. B) misreading. C) selective perception. D) stereotyping. E) information overload. Ques. 2 The 2.0 approach to business communication differs from the traditional approach because it encourages audiences to A) become active participants in the communication. B) listen compliantly and passively. C) absorb the information the sender shares. D) remain aloof when communicating in business. E) use introspection as the pathway to success. Ques. 3 Most companies that embrace Business Communication 2.0 A) completely abandon the traditional approach to communication. B) will eventually return to a 1.0 approach, since the technology turns out to be too complicated for most employees. C) adopt a hybrid approach to communication, in which some messages follow the traditional model and others follow the 2.0 approach. D) adopt a downward communication model. E) follow a social model to communication. Ques. 4 In order for audience members to respond appropriately to a business message, they must A) remember the message. B) be able to respond to the message. C) be motivated to respond to the message. D) do all of the above. E) do none of the abovecommunication is a simple process that everyone is naturally good at. Ques. 5 A corporate executive who's staked her reputation on an aggressive advertising strategy might use ________ and distort or ignore evidence that suggests the strategy isn't succeeding. A) discrimination B) misapprehension C) selective perception D) stereotypical receptivity E) counterintuitive modeling Title: A manager hears the part of a message that supports his agenda, but doesn't seem to notice evidence ... Post by: _lizz on Mar 10, 2018 Answer: C Explanation: C) Selective perception occurs when a person hears what he or she wants to hear. Listeners tend to tune out or fail to notice parts of communication that do not directly support their points of view. When they see or hear only their own point of view, they are engaging in selective perception. Answer: A Explanation: A) Traditional business messages are scripted by designated communicators, approved by someone in authority, distributed through selected channels, and delivered without modification to a passive audience. In the 2.0 approach, customers and other stakeholders are active participants who influence or take control of conversations. Answer: C Explanation: C) No company, no matter how enthusiastically it embraces Web 2.0, is going to be run by a social club. Instead, a hybrid approach is emerging in which some communications follow the traditional approach, while others follow the 2.0 approach. Business 2.0 is about both approaches to communication. Business 2.0 is not about being European or from any specific place. Answer: D Explanation: D) First, the recipient has to remember the message long enough to act on it. Second, the recipient has to be able to respond as you wish. Lastly, the recipient has to be motivated to respond. The other answers are only one part of what the audience must do to respond appropriately. Answer: C Explanation: C) In the phenomenon of selective perception, a person may distort or ignore any information that doesn't conform to his or her perception of reality. Title: A manager hears the part of a message that supports his agenda, but doesn't seem to notice evidence ... Post by: adt916 on Mar 10, 2018 Thank you for answering
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