Biology Forums - Study Force

Which of the following represent two overarching objectives relevant to the use of social media marketing as part of a brand's promotional mix?
A) Extend and leverage the brand's media coverage; Influence the consumer throughout the decision-making process
B) Charge consumers for as many experiences as possible; Use social media as vertical, one-way mass communication tools
C) Create efficiencies in the brand supply chain management process; Use social media as vertical, one-way mass communication tools
D) Influence the consumer throughout the decision-making process; Create efficiencies in the brand's supply chain management process
E) Charge consumers for as many experiences as possible; Create efficiencies in the brand's supply chain management process

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