Biology Forums - Study Force

Other Fields Homework Help Marketing Topic started by: derro on Jun 23, 2018



Title: When a corporate name such as Sony is combined with a product brand name such as Walkman, the brand ...
Post by: derro on Jun 23, 2018
When a corporate name such as Sony is combined with a product brand name such as Walkman, the brand category is referred to as:
A) brand equity
B) brand symbol
C) tiered brand
D) co-brand
E) brand loyalty


Title: When a corporate name such as Sony is combined with a product brand name such as Walkman, the brand ...
Post by: proshendo on Jun 23, 2018
 C


Title: When a corporate name such as Sony is combined with a product brand name such as Walkman, the brand ...
Post by: derro on Jun 23, 2018
Helps a lot... Now I'm ready for my quiz