|
Title: You are consulting with the owner of Better Fitness, a national chain of gyms. What strategies might ... Post by: Miche on Jul 28, 2018 You are consulting with the owner of Better Fitness, a national chain of gyms. What strategies might Better Fitness use in applying information services to achieve a competitive advantage?
Title: You are consulting with the owner of Better Fitness, a national chain of gyms. What strategies might ... Post by: beccachristy on Jul 28, 2018 Better Fitness could use computers, smart products and mobile apps to monitor and evaluate health and fitness of members and customize workouts in product differentiation strategy. They could use information systems for sales and marketing data research in order to define a niche market that would bring greater profits. They could allow customers to review their health data and add additional information or view statistics to create customer intimacy. If the individual gyms are franchises, then a network could be used for franchisees to share data and research new sales tactics, etc.
Title: You are consulting with the owner of Better Fitness, a national chain of gyms. What strategies might ... Post by: Miche on Jul 28, 2018 Appreciate the effort you put into answering, thank you!
Title: You are consulting with the owner of Better Fitness, a national chain of gyms. What strategies might ... Post by: beccachristy on Jul 28, 2018 You're very welcome
|