Biology Forums - Study Force

8. Lindsay believed that customers would come to view her new resort hotel with high personal     involvement because it was a quality property with an excellent view. Instead, she found that     many of her customers came to the hotel only when she offered special price discounts. What     aspect of consumer involvement had Lindsay ignored?
a. Lindsay forgot that consumer involvement is primarily a function of price; other factors    such as quality are relatively unimportant. b. Lindsay forgot that consumer involvement develops only over long periods of time, and     most tourists simply don’t have the time to become involved consumers. c. Lindsay forgot that most consumers are apathetic about travel, irrespective of the quality    of facilities at their travel destinations. d. Lindsay forgot that consumer involvement includes personal factors and situational     factors as well as object factors

Lindsay forgot that consumer involvement includes personal factors and situational factors as well as object factors.