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Title: Suppose the per-unit production cost of a book is $4.00 and the retail price is $32. If the book ... Post by: D-john on Feb 28, 2019 Question 1. Some firms practice odd pricing because• they believe that customers will buy a larger quantity with an odd price. • it is a way to price discriminate. • it is too difficult for sellers to reeducate buyers into accepting even prices. • it lowers transactions costs. Question 2. Suppose the per-unit production cost of a book is $4.00 and the retail price is $32. If the book publisher sells books to a bookstore at a 40 percent discount, what is the amount of the publisher's markup per book? Assume that bookstores sell books at the retail price.• $12.80 • $15.20 • $19.20 • $21.60 Title: Suppose the per-unit production cost of a book is $4.00 and the retail price is $32. If the book ... Post by: beunikuel on Feb 28, 2019 Content hidden
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