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Other Fields Homework Help Marketing Topic started by: regina nana on Mar 7, 2019



Title: According to PRIZM, the ________ cluster is characterized as being in their late forties and ...
Post by: regina nana on Mar 7, 2019

Question 1.

When segmenting on the basis of family life cycle, all of the following are segment categories EXCEPT ________.

• young, married, youngest child 6 or over

• young, single

• older, married, no children under 18

• male, female

• young, married

Question 2.

According to PRIZM, the ________ cluster is characterized as being in their late forties and fifties, college-educated, upper-middle-class homeowners that married late and are still raising children in comfortable suburban subdivisions and are still pursuing kid-centered lifestyles?

• Old Milltowns

• Young Digerati

• Beltway Boomers

• Cosmopolitans

• Winner's Circle


Title: According to PRIZM, the ________ cluster is characterized as being in their late forties and ...
Post by: jzhu11 on Mar 7, 2019
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