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Title: According to the IEG Sponsorship Report, $14.9 billion was projected to be spent on sponsorships in ... Post by: Begonia on Mar 8, 2019 According to the IEG Sponsorship Report, $14.9 billion was projected to be spent on sponsorships in North America during 2007. List the eight reasons why marketers may want to sponsor an event.
Title: According to the IEG Sponsorship Report, $14.9 billion was projected to be spent on sponsorships in ... Post by: Niquegirl21! on Mar 8, 2019 Marketers reasons are as follows: (1) to identify with a particular target market or lifestyle; (2) to increase awareness of the company or product name; (3) to create or reinforce consumer perceptions of key brand image associations; (4) to enhance corporate image; (5) to create experiences and evoke feelings; (6) to express commitment to the community or on social issues; (7) to entertain key clients or reward key employees; and (8) to permit merchandising or promotional opportunities.
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