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Other Fields Homework Help Marketing Topic started by: autumnnelson123 on Jun 2, 2019



Title: A common practice among advertisers is to create new relationships between objects and interpretants ...
Post by: autumnnelson123 on Jun 2, 2019
A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. A classic example of this was equating Marlboro cigarettes with the American frontier spirit. Which of the following terms best describes this practice?

▸ Consumer-modeling connections

▸ Figure-ground projection

▸ Semiotic relationships

▸ Subliminal persuasion


Title: A common practice among advertisers is to create new relationships between objects and interpretants ...
Post by: cooldawg69 on Jun 2, 2019
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Title: A common practice among advertisers is to create new relationships between objects and interpretants ...
Post by: autumnnelson123 on Jun 2, 2019
Good timing, thanks!