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Science-Related Homework Help Psychology Topic started by: prod5 on Oct 18, 2020



Title: The makers of the new Reliant automobile are sick and tired of TV commercials that rely on images of ...
Post by: prod5 on Oct 18, 2020
The makers of the new Reliant automobile are sick and tired of TV commercials that rely on images of sex and "life in the fast lane" to sell cars. Besides, they believe that if their commercials simply present the true facts about why their car is the best on the market, potential buyers are more likely to develop a long-lasting preference for the Reliant. What is illustrated by a "fact-based" marketing strategy?


autonomic route to persuasion

peripheral route to persuasion

central route to persuasion

somatic route to persuasion


Title: The makers of the new Reliant automobile are sick and tired of TV commercials that rely on images of ...
Post by: alissajoanne on Oct 18, 2020
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