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Other Fields Homework Help Marketing Topic started by: EruIluvatar on Feb 4, 2022



Title: The construction of a Stapel scale begins with the determination of a concept or object to be rated, ...
Post by: EruIluvatar on Feb 4, 2022
The construction of a Stapel scale begins with the determination of a concept or object to be rated, usually a brand or company with the researcher then selecting bipolar pairs of words or phrases that could be used to describe the object's salient properties.

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Title: The construction of a Stapel scale begins with the determination of a concept or object to be rated, ...
Post by: ethom947 on Feb 4, 2022
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