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Other Fields Homework Help Marketing Topic started by: Marketing Whiz on Jun 21, 2023



Title: John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular
Post by: Marketing Whiz on Jun 21, 2023
John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular national television show. However, the company was able to purchase 15-second spots at a higher-than-average price. In this scenario, John Inc. is likely to have purchased airtime in the

scatter market


Title: Re: John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a ...
Post by: bolbol on Sep 29, 2024
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