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Title: Identify the situation where channel members have significant bargaining power over the marketing ma Post by: Statingu on Oct 12, 2015 Identify the situation where channel members have significant bargaining power over the marketing manager.
A) When the channel has high switching costs. B) When the channel's sales volume is low relative to the product's total sales volume. C) When the product is well differentiated from competitors. D) When the channel poses a credible threat of backward integration. Title: Re: Identify the situation where channel members have significant bargaining power over the marketin Post by: Russo88 on Oct 16, 2015 Content hidden
Title: Re: Identify the situation where channel members have significant bargaining power over the marketing ma Post by: Statingu on Oct 18, 2015 That makes a lot sense now. Thanks again.
Title: Re: Identify the situation where channel members have significant bargaining power over the marketing ma Post by: Russo88 on Oct 18, 2015 I welcome any best answer votes! Happy to be part of this community.
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