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Other Fields Homework Help Management Topic started by: Uomo on Mar 7, 2016



Title: According to the textbook, the key to effective merchandise and character licensing, is:
Post by: Uomo on Mar 7, 2016
According to the textbook, the key to effective merchandise and character licensing, is:
A) resist the temptation to license a trademark too widely
B) restrict licensing agreements to one year
C) licensing a trademark very widely
D) restrict licensing to product categories that have no relevance and appeal to a firm's core customers
E) get licensing income monthly rather than yearly


Title: Re: According to the textbook, the key to effective merchandise and character licensing, is:
Post by: fashion on Mar 22, 2016
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Title: Re: According to the textbook, the key to effective merchandise and character licensing, is:
Post by: Uomo on Apr 6, 2016
Delivered right on time, appreciate your assistance once again


Title: Re: According to the textbook, the key to effective merchandise and character licensing, is:
Post by: crs97 on Dec 5, 2019
thank u