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Other Fields Homework Help Public Relations Topic started by: a8oobra on Apr 1, 2016



Title: Estee Lauder owns the best-selling perfumes in the United States. The original brand appeals to olde
Post by: a8oobra on Apr 1, 2016
Estee Lauder owns the best-selling perfumes in the United States. The original brand appeals to older, Junior League types. Clinique is perfect for the middle-aged mom with a GMC Suburban and no time to waste. For the youthful hipster, there's the hip M.A.C line. And, for the new-age type, there's upscale Aveda. Estee Lauder uses a(n) _____.
A) mass marketing strategy
B) undifferentiated marketing strategy
C) concentrated marketing strategy
D) segmented marketing strategy


Title: Re: Estee Lauder owns the best-selling perfumes in the United States. The original brand appeals to
Post by: magnas on May 3, 2016
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Title: Re: Estee Lauder owns the best-selling perfumes in the United States. The original brand appeals to olde
Post by: a8oobra on May 3, 2016
:thinking: Makes sense, thank you


Title: Re: Estee Lauder owns the best-selling perfumes in the United States. The original brand appeals to olde
Post by: magnas on May 4, 2016
PM me if you need more help