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Title: All of the following are accurate descriptions of test marketing, except which one? Post by: a8oobra on Apr 1, 2016 All of the following are accurate descriptions of test marketing, except which one?
A) Test marketing costs can be high, and it takes time that may allow competitors to gain advantages. B) Test marketing by consumer-packaged goods firms has been increasing in recent years. C) Test marketing is the stage at which the product and marketing program are introduced into realistic market settings. D) Companies often do not test market simple line extensions. Title: Re: All of the following are accurate descriptions of test marketing, except which one? Post by: magnas on Apr 27, 2016 Content hidden
Title: Re: All of the following are accurate descriptions of test marketing, except which one? Post by: a8oobra on May 3, 2016 :thinking: Makes sense, thank you
Title: Re: All of the following are accurate descriptions of test marketing, except which one? Post by: magnas on May 4, 2016 Good :)
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