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Title: An arrangement between a national advertiser and a local retailer whereby the retailer buys the ad ... Post by: debbyFlynn on Dec 13, 2016 An arrangement between a national advertiser and a local retailer whereby the retailer buys the ad and then the manufacturer pays for half or a portion is known as ________.
A) subsidized advertising B) joint advertising C) co-op advertising D) selective advertising E) run-of-paper advertising (ROP) Title: Re: An arrangement between a national advertiser and a local retailer whereby the retailer buys the ... Post by: yam on Dec 13, 2016 Content hidden
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