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Other Fields Homework Help Marketing Topic started by: debbyFlynn on Dec 14, 2016



Title: To encourage bigger purchases and to build brand loyalty, Flies-R-Us will send a baseball cap with ...
Post by: debbyFlynn on Dec 14, 2016
To encourage bigger purchases and to build brand loyalty, Flies-R-Us will send a baseball cap with the brand logo on it to any customer who places an order of $150 or more. The baseball cap is an example of ________.
A) a point-of-purchase material
B) naming rights
C) brand entertainment
D) a billboarding effect
E) a premium


Title: Re: To encourage bigger purchases and to build brand loyalty, Flies-R-Us will send a baseball cap ...
Post by: lirpa on Dec 14, 2016
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