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Title: What two figures are needed to calculate CPM? Post by: debbyFlynn on Dec 14, 2016 What two figures are needed to calculate CPM?
A) cost of an ad and frequency of exposure B) cost of an ad and estimated audience reached by media vehicle C) average frequency and estimated target audience reached by media vehicle D) gross rating points and reach E) cost of an ad and program or issue rating Title: Re: What two figures are needed to calculate CPM? Post by: lirpa on Dec 14, 2016 Content hidden
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