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Title: Which is a method of comparing media vehicles by estimating the cost of reaching 1 million ... Post by: debbyFlynn on Dec 14, 2016 Which is a method of comparing media vehicles by estimating the cost of reaching 1 million households based on a program's rating points?
A) cost per thousand (CPM) B) cost per prospect (CPP) C) brand development index (BDI) D) category development index (CDI) E) cost per point (CPP) Title: Re: Which is a method of comparing media vehicles by estimating the cost of reaching 1 million ... Post by: yam on Dec 14, 2016 Content hidden
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