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Title: One advertising agency's client wanted to use only television commercials, primarily because the ... Post by: te3la on Dec 14, 2016 One advertising agency's client wanted to use only television commercials, primarily because the client thought it would impress its customers and business colleagues. The advertiser's agency is having a difficult time convincing the client to use a media mix, not just television. Explain why it's better to use a media mix than to rely on just one medium.
Title: Re: One advertising agency's client wanted to use only television commercials, primarily because ... Post by: yam on Dec 14, 2016 Content hidden
Title: Re: One advertising agency's client wanted to use only television commercials, primarily because the ... Post by: te3la on Jan 22, 2017 Very grateful for this, thank you
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