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Title: The objective for the new IMC campaign for Mean Jeans is to increase share of wallet from 18% to ... Post by: debbyFlynn on Dec 15, 2016 The objective for the new IMC campaign for Mean Jeans is to increase share of wallet from 18% to 25%, an increase of 7%. Which of the following is missing from this objective in order for it to be measurable?
A) a media plan B) a specific effect C) a strategy D) a time frame E) a budget Title: Re: The objective for the new IMC campaign for Mean Jeans is to increase share of wallet from 18% to ... Post by: lirpa on Dec 15, 2016 Content hidden
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