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Other Fields Homework Help Marketing Topic started by: normie on Dec 16, 2016



Title: Which of the following questions would most likely be asked in the output evaluation of a public ...
Post by: normie on Dec 16, 2016
Which of the following questions would most likely be asked in the output evaluation of a public relations campaign?
A) Can we associate a change in product trial during the campaign?
B) How much and what kind of buzz are tweets generating?
C) What was audience knowledge of the brand before the campaign?
D) Has there been a change in repeat purchasing during the campaign?
E) What was the audience attitude toward the brand before the campaign?


Title: Re: Which of the following questions would most likely be asked in the output evaluation of a public ...
Post by: lirpa on Dec 16, 2016
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Title: Re: Which of the following questions would most likely be asked in the output evaluation of a public ...
Post by: normie on Jan 21, 2017
This concept was killing me, makes a lot more sense