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Other Fields Homework Help Marketing Topic started by: normie on Dec 16, 2016



Title: ROI from a public relations campaign can be difficult to measure, so ________ is a surrogate measure ...
Post by: normie on Dec 16, 2016
ROI from a public relations campaign can be difficult to measure, so ________ is a surrogate measure that is often used instead.
A) trial
B) recall
C) repeat purchase
D) recognition
E) shareholder value


Title: Re: ROI from a public relations campaign can be difficult to measure, so ________ is a surrogate ...
Post by: enuj on Dec 16, 2016
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Title: Re: ROI from a public relations campaign can be difficult to measure, so ________ is a surrogate measure ...
Post by: normie on Jan 21, 2017
This concept was killing me, makes a lot more sense