Title: Consider the following two situations:I. Your ad agency is in the initial stages of developing an ... Post by: Lumpoti on Dec 19, 2016 Consider the following two situations:
I. Your ad agency is in the initial stages of developing an advertising campaign and has developed several concepts that might be used for the advertising. The creative team wants to better understand the target audience's views of each concept's strengths and weaknesses. II. Your ad agency has just finished filming two commercials and wants to determine which commercial to select and then actually air on television. Which of the following best describes these situations? A) Only I is appropriate for focus groups B) Only II is appropriate for focus groups C) Both I and II are appropriate for focus groups D) Neither I nor II is appropriate for focus groups Title: Re: Consider the following two situations:I. Your ad agency is in the initial stages of developing ... Post by: Ellington on Dec 27, 2016 Content hidden
Title: Re: Consider the following two situations:I. Your ad agency is in the initial stages of developing an ... Post by: Lumpoti on Feb 7, 2017 Thanks so much
Title: Re: Consider the following two situations:I. Your ad agency is in the initial stages of developing an ... Post by: Ellington on Mar 22, 2017 Hope you're an expert now
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