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Other Fields Homework Help Marketing Topic started by: Lumpoti on Dec 19, 2016



Title: The following two statements refer to the types of variables used in a segmentation study.I. When ...
Post by: Lumpoti on Dec 19, 2016
The following two statements refer to the types of variables used in a segmentation study.

   I.    When conducting a segmentation study, demographics must always be used
      as a classification variable.

   II.    When conducting a segmentation study, psychographics must always be used
      as a descriptive variable.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true


Title: Re: The following two statements refer to the types of variables used in a segmentation study.I. ...
Post by: 6l4 on Dec 19, 2016
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Title: Re: The following two statements refer to the types of variables used in a segmentation study.I. When ...
Post by: Lumpoti on Feb 7, 2017
If you're seeing this, please give up an vote, this person deserves it