Biology Forums - Study Force

When considering the components of profitability, which of the following is true?
a.   There are an infinite number of potential customers in any given market.
b.   There are an infinite number of actual customers in any given market.
c.   Product-based and market-based accounting approaches produce the same total revenue, total contribution, net marketing contribution and net profits.
d.   Market-based accounting does not enlighten the company as to customer demand.
e.   The net marketing contribution of a proposed strategy can contribute to increased profits, regardless of current net marketing contribution.

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