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Title: After grouping customers into segments based on similar needs and benefits sought by customers in ... Post by: matashola on Jan 25, 2017 After grouping customers into segments based on similar needs and benefits sought by customers in solving a particular consumption problem, the next step in a needs-based market segmentation process is to _____.
a. determine which demographics, lifestyles and usage behaviors make the segment distinct and identifiable b. determine the overall attractiveness of a segment c. create “segment storyboards” to test the attractiveness of each segment’s positioning strategy d. determine the profitability of each segment e. create a “value proposition” and product-price positioning strategy based on a segment’s unique customer needs and characteristics Title: Re: After grouping customers into segments based on similar needs and benefits sought by customers ... Post by: D-man on Jan 25, 2017 Content hidden
Title: Re: After grouping customers into segments based on similar needs and benefits sought by customers in ... Post by: matashola on Apr 1, 2017 Thanks for providing this
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