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Title: The brand equity of many oil companies is lower when associated with oil spills or controversial ... Post by: matashola on Jan 25, 2017 The brand equity of many oil companies is lower when associated with oil spills or controversial drilling practices. Which type of brand liability does this best represent?
a. customer dissatisfaction b. environmental problems c. product or service failures d. lawsuits and boycotts e. questionable business practices Title: Re: The brand equity of many oil companies is lower when associated with oil spills or controversial ... Post by: #1NuggetsFan on Jan 25, 2017 Content hidden
Title: Re: The brand equity of many oil companies is lower when associated with oil spills or controversial ... Post by: matashola on Apr 1, 2017 So helpful
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