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Title: If 60% of the target market is exposed to a marketing communication, and 50% of that group is aware ... Post by: matashola on Jan 25, 2017 If 60% of the target market is exposed to a marketing communication, and 50% of that group is aware of the offering, and 70% understand the message, and 60% of that group intends to purchase, and 90% of that group actually does purchase, what is the Customer Response Index for the buying group.
a. -1.13% b. 1.13% c. 11.3% d. 90% e. 60% Title: Re: If 60% of the target market is exposed to a marketing communication, and 50% of that group is ... Post by: D-man on Jan 25, 2017 Content hidden
Title: Re: If 60% of the target market is exposed to a marketing communication, and 50% of that group is aware ... Post by: matashola on Apr 1, 2017 I'll take your word for it, thx
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