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Title: Which of the following statements is TRUE based on information gleaned from the Profit Impact of ... Post by: matashola on Jan 25, 2017 Which of the following statements is TRUE based on information gleaned from the Profit Impact of Marketing Strategies (PIMS) database?
a. The average business will experience approximately a 5 percent annual rate of market share decrease per 1 percent of market growth rate if the effects of market growth are not offset by a defensive strategic market plan. b. There is an inverse relationship between market share change and size of market share. c. Followers with above-average profits tend to spend less aggressively on marketing as a percent of sales than do followers with below-average profits. d. There really are no differences between profitable share leaders and low-share niche businesses. e. The impact of market growth on market share erosion varies widely among consumer, business-to-business, commodities and supplies, and service businesses. Title: Re: Which of the following statements is TRUE based on information gleaned from the Profit Impact of ... Post by: D-man on Jan 25, 2017 Content hidden
Title: Re: Which of the following statements is TRUE based on information gleaned from the Profit Impact of ... Post by: matashola on Apr 1, 2017 My friend got the same as you :D
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