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Title: A recent global campaign for IKEA, the Swedish home furnishings retailer, positioned houses as homes ... Post by: Contesso on Mar 13, 2017 A recent global campaign for IKEA, the Swedish home furnishings retailer, positioned houses as homes a place for love, memories, and laughter. This is a classic example of:
A) emotional appeal. B) rational appeal. C) selling proposition. D) advertising appeal. E) creative appeal. Title: Re: A recent global campaign for IKEA, the Swedish home furnishings retailer, positioned houses as ... Post by: somemos on Mar 13, 2017 Content hidden
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